Illustration · Merchandise Design · Brand Storytelling
Brand Illustration
Overview
As part of ongoing creative initiatives for winery and consumer brands, I developed a series of custom illustrations and limited-edition designs used across apparel, etched wine bottles, seasonal campaigns, promotional merchandise, and packaging.
Each project required translating brand values into memorable visual experiences while maintaining production feasibility across a variety of applications, including glass etching, screen printing, embroidery, product packaging, and retail merchandise.
My Role
Illustrator & Creative Lead
Responsibilities included:
Responsibilities included:
Concept development
Visual storytelling
Custom illustration
Merchandise design
Packaging graphics
Production-ready artwork
Vendor collaboration
Print and embroidery considerations
Results
The collection of illustration projects delivered:
Distinctive branded merchandise
Limited-edition collectible products
Enhanced customer engagement
Additional storytelling opportunities
Stronger emotional connections with each brand
By expanding branding beyond traditional marketing materials, the illustrations helped create tangible experiences that customers and employees could wear, collect, and enjoy.